WHEELING, IL — The past two years have seen a transformation in the way consumers talk about death and deathcare services, particularly online. Join industry leaders for a free webinar to better understand those changes and how evolving digital habits and consumer expectations will impact the way you offer services in the future: How Consumer Attitudes toward Online Deathcare are Changing, on Wednesday, November 17, 2021, 1p.m. CT.

What was once just convenient became necessary during months of pandemic lockdowns and shifting restrictions on gathering. Online shopping, virtual arrangements, memorial videos and other digital solutions provided connections to loved ones lost when travel was not an option. But, as eager as we all are to gather in person, families expect these virtual options to continue.

Deathcare is not alone in this shift. Across the board, COVID-19 impacted traditional interactions and created emerging opportunities: online shopping and purchases increased, and people joined meetings, lectures and performances all over the world from the comfort of their homes. The use of telemedicine, for example, increased by more than 30 percent as both consumer and provider attitudes opened up to the practice.

New solutions for funeral providers to connect with families are more important than ever. Listen in on a panel discussion with digital marketing experts from Foundation Partners Group, Astound Commerce and eFuneral. They’ll come ready with data and insights drawn from in-depth consumer conversations about online arrangements and associated support services over the past two years.

Learn more about the types of products and services today’s consumers look for to complement traditional deathcare services from:

  • Lee Senderov, Chief Marketing & Digital Officer of Foundation Partners Group
  • Scott Ankerholz, Vice President of Marketing at Foundation Partners Group
  • Sally Camm, Director of Digital Engagement at Astound Commerce
  • Luke Frieberg, President of eFuneral

Get data to meet your families’ expectations with new opportunities by joining us on Wednesday, November 17, at 1p.m. CT. Register for this free webinar at
One hour of Academy of Professional Funeral Service Practice approved CE will be available for those who attend live.

About CANA

Founded in 1913, the Cremation Association of North America (CANA) is an international organization of over 3,300 members, composed of funeral homes, cemeteries, crematories, industry suppliers, and consultants. CANA members believe that cremation is preparation for memorialization.

About Foundation Partners Group

Orlando, Florida-based Foundation Partners Group is one of the industry’s most innovative providers of funeral services. The company owns and operates a network of more than 170 funeral homes, cremation centers and cemeteries across 21 states. Our organizational structure allows us to embrace and grow the legacies of the local funeral homes we acquire while leveraging the economies of scale, deep understanding of technology, and our ShareLife® customer experience-centered approach to deliver truly innovative and compassionate care to the families we serve. Visit to learn more.

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