WHEELING, IL — Cremation has always been an option to help families extend the timeline for coming together to celebrate the life of a loved one. With gathering restrictions and travel difficulties, the pandemic caused many families to consider cremation for the first time. Join industry leaders from Foundation Partners Group, Precoa and Matthews for an interactive discussion on Meeting Families Where They Are: How to Leverage Cremation Trends to Your Advantage, a new webinar on Wednesday, April 28, 2021, 1pm CT.

It was initially hoped that COVID-19 pandemic lockdowns would only last a few weeks — but it has now been one year since they began. While funeral directors across the country quickly pivoted to online arrangements and streaming services, they faced a fundamental shift in the way the families they serve think about the final disposition and memorialization of loved ones. With fears of infection, gathering restrictions, and the reality of delayed memorials, many families chose cremation to provide options when tradition was curtailed. 

Now, we as funeral professionals must leverage the new cremation trend to deliver the best value to families while positioning our businesses for growth and success in 2021 and beyond. Is your current business model in sync with these changing consumer expectations and new realities? Does your service mix and pricing ensure continued profitability?

Discover some of the best tools and strategies to fine-tune all aspects of your business from these industry leaders:

  • Thomas Kominsky, Senior VP & CFO, Foundation Partners Group
  • Meredith Waterston, Funeral Director, Cremation Society of Minnesota
  • Angelique Simpson, Professional Development Director-West, Matthews Aurora Funeral Solutions
  • Ken Pearce, Market Leader-Idaho/Eastern Region, Foundation Partners Group
  • Tyler Anderson, VP-Business Development, Precoa
  • Kent Robertson, President & Chief Operations Officer, Foundation Partners Group

Jason Widing, the Foundation Partners Group’s VP-Business Development, will facilitate the discussion as these experts cover financing and how to keep your business financially fit; best practices for selling cremation preneed; merchandising, staff training and service options for evolving consumer demands; and the importance of operational planning to get your business ready for even higher cremation rates. You’ll also hear from two frontline funeral directors on how they have anticipated and adapted to the needs of families.

Meet your families where they are and gain strategies to position your business for growth by joining us on Wednesday, April 28, 1pm CT. Register for this free webinar here:

About CANA
Founded in 1913, the Cremation Association of North America (CANA) is an international organization of over 3,300 members, composed of funeral homes, cemeteries, crematories, industry suppliers, and consultants. CANA members believe that cremation is preparation for memorialization.

About Foundation Partners Group
Orlando, Florida-based Foundation Partners Group is one of the industry’s most innovative providers of funeral services. The company owns and operates a network of more than 160 funeral homes, cremation centers and cemeteries across 20 states. Our organizational structure allows us to embrace and grow the legacies of the local funeral homes we acquire while leveraging economies of scale, a deep understanding of technology, and our ShareLife® customer experience-centered approach to deliver truly innovative and compassionate care to the families we serve. Visit to learn more.

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