Industry

An Austin startup company that turns ashes into diamonds has raised $1.2 million in its first round of funding.

America's fallen heroes are taken into the care of Air Force Mortuary Affairs Operations, known as AFMAO, at Dover Air Force Base.

When you are presented with multiple options, but you just settle on the first or second without making an informed comparison, you are selling yourself short.

By Glenn Gould, CEO of MKJ Marketing Before we start, let’s get into a little history. 

Andrew Clark, CEO and chairman of Canadian company Park Lawn Corporation, has notified the board of directors that he will be stepping down from his role.

The question asked most often by crematory owners is, “How do you compare to other recyclers?” This is a difficult question to answer because it’s hard to know what their experiences have been like. Recycling companies all operate differently.

Television is one of the most powerful branding tools, especially when it’s used in conjunction with an overall marketing strategy. But there’s a new element to TV advertising you might not understand or know about yet — and it’s more efficient and less costly.

Throughout his years in the industry, Paul St. Pierre has become well versed in the art of managing multiple brands. Here's a look at the lessons he has learned along the way.

The deathcare profession can learn some helpful lessons by looking at depictions of death in pop culture, understanding how collective expressions of grief can be helpful to the bereaved that we serve, and how the general public is exposed to our profession.

Advertisers often use shock value and humor as their chosen methods of captivating an audience. However, there are some areas of life where humor and shock value are not as readily accepted, including funeral services and funeral advertising.