Sunday, July 12, 2020

Our Insider’s Take on the Coronavirus Crisis in China

By Leader Editor Kara Apel By now, you’ve probably heard about the coronavirus – also known as “2019-nCoV” –...

Why Do Market Research? Successful Businesses Thrive on Information

Owners of funeral homes and cemeteries often question why their businesses are not performing to the level they expect. They employ consultants to divine solutions, but they often overlook a more direct approach: market research.

Meet The Leader at NFDA

All of our industry’s leaders will be attending the National Funeral Directors Association International Convention & Expo in Chicago next week.

Leader Links: The Obstacles Affecting Green Burials

Here’s a look at some of the interesting stories about the deathcare industry making their rounds this week.

SOUND OFF: What Do Today’s Consumers Expect?

At MKJ Marketing’s recent Mastermind event in Nashville, I spoke with three leaders in our industry about the trends they’re seeing in their markets. Here’s what they had to say.

Experts Share Marketing Strategies During the COVID-19 Crisis

The COVID-19 pandemic has ushered in an unprecedented era for our nation and world. Situations and circumstances are constantly changing, prompting many of us to rethink or change traditional or normal elements of our lives — even the smallest gestures like hugs and handshakes are currently not deemed to be acceptable.

How to Connect with Veterans on Social Media

While the use of patriotic messaging on social media may seem like a no-brainer for holidays like Memorial Day or Veterans Day, have you considered creating content that focuses on veterans during the rest of the year?

How to Maximize the Value of Your Cremation Recycling

The question asked most often by crematory owners is, “How do you compare to other recyclers?” This is a difficult question to answer because it’s hard to know what their experiences have been like. Recycling companies all operate differently.

Why Cemeteries Need to Focus on Memorialization Options

By Glenn Gould, CEO of MKJ Marketing Before we start, let’s get into a little history.