By Leader Editor Kara Apel By now, you’ve probably heard about the coronavirus – also known as “2019-nCoV” –...
Owners of funeral homes and cemeteries often question why their businesses are not performing to the level they expect. They employ consultants to divine solutions, but they often overlook a more direct approach: market research.
All of our industry’s leaders will be attending the National Funeral Directors Association International Convention & Expo in Chicago next week.
Here’s a look at some of the interesting stories about the deathcare industry making their rounds this week.
At MKJ Marketing’s recent Mastermind event in Nashville, I spoke with three leaders in our industry about the trends they’re seeing in their markets. Here’s what they had to say.
The COVID-19 pandemic has ushered in an unprecedented era for our nation and world. Situations and circumstances are constantly changing, prompting many of us to rethink or change traditional or normal elements of our lives — even the smallest gestures like hugs and handshakes are currently not deemed to be acceptable.
While the use of patriotic messaging on social media may seem like a no-brainer for holidays like Memorial Day or Veterans Day, have you considered creating content that focuses on veterans during the rest of the year?
The question asked most often by crematory owners is, “How do you compare to other recyclers?” This is a difficult question to answer because it’s hard to know what their experiences have been like. Recycling companies all operate differently.
By Glenn Gould, CEO of MKJ Marketing Before we start, let’s get into a little history.