Should You Advertise During COVID-19?
By Leader Contributor Glenn Gould, CEO of MKJ Marketing
Being recognized represents a challenge for bank robbers, which is...
A Man of Many Brands: Interview with Funeral Leader Paul St. Pierre
By Leader Editor Kara Apel
Paul St. Pierre is in a league of his own.
Not only...
Make My Donation Changing How People Memorialize Loved Ones
As more and more consumers turn to digital platforms to help them with all aspects of their lives, the deathcare industry is no exception to the rule.
Staying Ahead of the Curve: Interview with Funeral Leader Byron Calhoun
Byron Calhoun’s family has been in the funeral industry for over 65 years, and he knew it was his responsibility — and calling — to continue the family business.
Meet The Leader at NFDA
All of our industry’s leaders will be attending the National Funeral Directors Association International Convention & Expo in Chicago next week.
How Creating an LGBTQ+ Friendly Funeral Home Helps Staff, Families, and Business
Creating an open, supportive, and safe work environment for all employees is important in any professional field, and research shows that failing to do so for LGBTQIA+ professionals can have negative repercussions for businesses.
Foundation Partners Group Adds Musgrove Family Mortuaries & Cemeteries
PRESS RELEASE
Orlando, FL – Dec. 18, 2019 – Foundation Partners Group, a leading provider of innovative funeral and...
Engaging Today’s Preneed Consumer: Interview with Funeral Leader Erin Williamson
Erin Williamson is a vice president at Altmeyer Funeral Homes & Crematory, which now operates more than 40 funeral and cremation businesses across the East Coast.
Explaining Your Value: Interview with Funeral Leader Keith Walker
Keith Walker, president and licensed funeral director at Walker Funeral Homes & Crematory, has proven himself as an industry leader through his decades of work within funeral service.
Do Consumers Really Care About Price Transparency?
As a business owner, I have received mixed feedback as to whether or not I should publish the pricing for our services on our website and marketing materials.
