By Glenn Gould, CEO of MKJ Marketing Before we start, let’s get into a little history.
As our society becomes more individualized and personalization options continue to multiply, you’re missing the mark if you’re still only offering the same services you’ve had for the past 20 years or more.
Your most valuable business asset is your funeral home’s image. With surging cremation rates, more families are looking for providers and comparing you with your competitors.
Reading through “How Did We Get Here? Factors Leading to the Rise of Discount Funeral Homes” by Glenn Gould caused me to reflect on funeral services’ journey from dependable businesses to these times of change.
When a pet dies, it can feel similar to losing a family member. As families grapple with the loss of their beloved pet, they also are unsure how to move forward, wondering what, if anything, they should do to honor their pet’s life.
According to their website, Vietnam Veterans of America Jersey Shore Area Chapter 12 has been able to locate over 70 veterans and their spouses.
You may already be assisting clients with the loss of their beloved family pet or may still be contemplating what it would look like to add these services to your existing offerings.
As millennials age, they are engaging more with the funeral process, whether as a secondary decision-maker for extended family, or even navigating the death of a parent.
Consumers rely on websites and apps for almost everything these days, so why would we expect anything different in the deathcare industry?