Friday, May 3, 2024

Hopeful But Not Complacent: Funeral Directors Nationwide Receive COVID-19 Vaccine

Hope — it’s a word that came up time and time again during recent conversations with funeral directors across the country who have received the COVID-19 vaccine.

Cypress Lawn Arboretum Earns Rare National Accreditation

By The Leader Staff Cypress Lawn Funeral Home and Memorial Park in the San Francisco Bay Area has recently...

To Sell Pre-Need, Personal Stories Matter

It's not enough to say that prepaying for funeral services will give your family peace of mind – consumers need to hear stories about how this decision was game-changing for families like their own.
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Harnessing the Long-Lasting Power of Video

We know a video is powerful enough to stand the test of time and has the ability to live on through generations, but how can you utilize this power for your funeral home in a similar and long-lasting way?

How to Explain 3 Disposition Eco-Myths to Your Community

Today our culture is more aware of the extreme climate emergency our planet is facing than ever before, and for good reason. Decades of bad business practices among billion-dollar industries, denial of scientific evidence by lawmakers, and general lack of awareness have pushed the risks of global warming to a breaking point.
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How to Engage with Your Community on Social Media: Interview with Funeral Leader D.J....

The leaders in the deathcare industry understand why it’s so important to build relationships on social media and have seen significant results because they’ve invested in their online presence.

Why Do Market Research? Successful Businesses Thrive on Information

Owners of funeral homes and cemeteries often question why their businesses are not performing to the level they expect. They employ consultants to divine solutions, but they often overlook a more direct approach: market research.

Our Insider’s Take on the Coronavirus Crisis in China

By Leader Editor Kara Apel By now, you’ve probably heard about the coronavirus – also known as “2019-nCoV” –...

What is Death Positive Media? (And How You Can Tap Into It)

The grief experience is often a private one, but it seems as if the media is turning a corner against the previously held notion that death and dying are “taboo” topics.

Fur-ever Friends: Pet Loss Tips Every Firm Can Use

When a pet dies, it can feel similar to losing a family member. As families grapple with the loss of their beloved pet, they also are unsure how to move forward, wondering what, if anything, they should do to honor their pet’s life.