Marketing

Owners of funeral homes and cemeteries often question why their businesses are not performing to the level they expect. They employ consultants to divine solutions, but they often overlook a more direct approach: market research.

Throughout his years in the industry, Paul St. Pierre has become well versed in the art of managing multiple brands. Here's a look at the lessons he has learned along the way.

By Glenn Gould, CEO of MKJ Marketing Before we start, let’s get into a little history. 

Your most valuable business asset is your funeral home’s image. With surging cremation rates, more families are looking for providers and comparing you with your competitors.

It's not enough to say that prepaying for funeral services will give your family peace of mind – consumers need to hear stories about how this decision was game-changing for families like their own.

There is no better time to make tasks easier for a family than when they are grieving the loss of a loved one. Here are a few examples of websites and apps that your staff can share with the families you serve.

The series, published on both Facebook and YouTube, highlights funeral homes across the country whose owners take interesting or innovative approaches to their businesses.

Due to the lack of training, and the spread of diseases like cholera, yellow fever, and malaria, those who work in Kenya’s mortuaries are getting sick and some are even dying from the conditions.

Advertisers often use shock value and humor as their chosen methods of captivating an audience. However, there are some areas of life where humor and shock value are not as readily accepted, including funeral services and funeral advertising.