Training

Every year, funeral home, cremation, and cemetery professionals look forward to MKJ Marketing seminars, knowing they will address the most pressing issues the industry is facing while offering accommodations in locations that foster imagination, collaboration, and inspiration. 2022 will be no exception.

Internationally recognized speaker and author Stephen Shapiro is headlining MKJ Marketing’s 2020 Summit on the same day of the release of his latest book, Invisible Solutions: 25 Lenses that Reframe and Help Solve Difficult Business Problems.

The greatest challenge facing funeral homes today is learning how to make profitable cremation arrangements.

Every operating deathcare business has its own unique combination of marketing challenges.

Tools to Generate New Business, the third session in CANA’s Art and Science of Cremation: Crucial Conversations Virtual Series series, goes live on Wednesday, April 7, 1 pm CT.

Plans look great on paper because they reflect what we know we should do. Execution can be difficult because “working the plan” demands discipline; sometimes the plan requires us to be leaders, and leading can be hard.

As many funeral businesses learned during the pandemic, volume can be so great that it overwhelms staff, which can increase cremation and diminish the average sale.

By Leader Contributor Alan D. Wolfelt, Ph.D. As we head into the holiday season of 2021, we are faced...

COVID-19 has hit our industry hard. Families have less money, pre-need is suffering, and services as we knew them have been decimated.

When it rains, you want an umbrella. Luckily, every one of you has an umbrella to protect your firm.