WHEELING — It is a truth universally acknowledged that the funeral profession works better together. Cremation Association of North America’s 2022 Cremation Symposium invites you to join other innovators in Las Vegas, Nevada, this February for fun, connection, and content! This year, the CANA Symposium will help you craft the story of your company and put it to work for you – attract new business, engage and retain staff, and set your company on a path of growth.

Once upon a time, a psychologist discovered that we are 22 times more likely to remember a fact when it has been wrapped in a story. That’s because stories get us to the main idea quickly and trigger our emotions to connect. We all have new stories about the past few years, and we’re excited to gather.

The CANA Symposium is your chance to develop your story with feedback from peers and professionals. CANA puts interaction at the heart of the event with dedicated networking time, roundtables to share ideas and challenges, cocktail conversations with new people and familiar friends, and—without a tradeshow—the chance for connection between suppliers and practitioners alike to find new solutions. Missing the tradeshow? Consider joining us in Atlanta, August 17-19, 2022, for CANA’s 104th Cremation Innovation Convention!

On the Stage

Choose Life. Choose a job. Choose a career. Choose a family… Choose the event that provides practical takeaways that you discover and put to use right away. CANA has lined up an incredible cast of speakers to tell your story that inspires your staff, informs your community, and sets you apart from your competitors.

The Keynote will help you find your story and put it to work in Storytelling for Funeral Service. Andrew Buck is the Content Strategist for consulting firm Mighty Citizen, dedicated to supporting the communications strategy of mission-driven organizations. 

Creating a Culture of Trust at your business means orienting your staff to your mission and values to build a team. Angelique Simpson of Matthews Aurora will talk about what strategies work for building and maintaining strong and successful teams.

The Most Important Part of Cremation Marketing: The Message shows you how to captivate the attention of the cremation customer with messaging that allows your business to be the provider of choice. Rolf Gutknecht is co-founder of LA Ads to help you stand out from competitors. Plus, you’ll hear from your peers on how they’ve put these strategies to work in their own businesses with a panel discussion.

Embracing the DIY Consumer can be tricky, but fan-favorite Lacy Robinson will help you discover how you partner with them to bring additional value to their event. 

The pandemic has forever changed how consumers plan funerals. Business Ethics: How Ethical Behavior Plays a Vital Role in Funeral Service and Consumer Satisfaction will address how to put increased transparency, knowledge, and technology to work for you. Chris Cruger, CEO of The Foresight Company, shares insight from their Funeral and Cemetery Consumer Behavior Study to build your “Social Proof”.

How do you put your story to work with your staff and know they receive it? Retaining and Engaging Employees Through Story provides practical takeaways to communicate the story, establish expectations, and assess employees based on the experience and expertise of CANA’s own Barbara Kemmis and Jennifer Werthman. Plus, get a first look at CANA’s new Certified Cremation Specialist Certification Program, designed to help you reinforce values and expectations and address deficiencies.

And don’t forget everyone’s favorite Roundtable Discussions with presenters to dive deeper into the content and get one-on-one feedback on ideas and challenges.

Register to Attend

It was the best of times, it was the worst of times… and we all have a few stories to tell. The pandemic has thrown the profession for a loop, and we’re excited to be together. However, an in-person gathering may not be right for everyone. A decision to travel involves more than judging whether time away from family or business is feasible—there are other risks and benefits to calculate while considering the shifting restrictions to protect everyone’s safety. But, like every funeral, cremation, and cemetery business throughout this pandemic, CANA will find a way forward that meets the needs of registrants and complies with safety guidelines.

No dark and stormy nights here! Join CANA for the 2022 Cremation Symposium February 9-11 at The LINQ Hotel + Experience in Las Vegas. Visit to be inspired by the sessions, get a taste of the Vegas experience, and register to join other innovative thinkers from across the profession.

About CANA

Founded in 1913, the Cremation Association of North America (CANA) is an international organization of over 3,300 members, composed of funeral homes, cemeteries, crematories, industry suppliers, and consultants. CANA members believe that cremation is preparation for memorialization.

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