Business

As many funeral businesses learned during the pandemic, volume can be so great that it overwhelms staff, which can increase cremation and diminish the average sale.

Television is one of the most powerful branding tools, especially when it’s used in conjunction with an overall marketing strategy. But there’s a new element to TV advertising you might not understand or know about yet — and it’s more efficient and less costly.

The National Funeral Directors Association (NFDA) is pleased to announce that 539 funeral home locations have earned a 2021 Pursuit of Excellence Award.

Returning to “normal” will likely never happen, as the pandemic challenged us to look at our lives more objectively; some of what we considered “normal” is actually abnormal from a logical lifestyle perspective. Frankly, “normal” didn’t make a lot of sense.

FEMA has provided over $1.086 billion to more than 165,000 people to assist with COVID-19-related funeral costs for deaths occurring on or after Jan. 20, 2020.

While funeral services have been preparing for the long life expectancy of the huge baby boomer generation, we may not have been preparing for the possibility of more deaths from younger generations occurring shortly after or even during many projected boomer deaths.

Many of us are aware that our phones are tracking our every move, following what we search and the photos we’ve liked on social media, but are you aware that advertisers can target you based on your exact location?

When it rains, you want an umbrella. Luckily, every one of you has an umbrella to protect your firm.

A vital aspect of building and maintaining a successful funeral business is cultivating strong connections with your local community. Being present and active in your community builds trust, brand recognition, and gives your business purpose and credibility.

The COVID-19 pandemic is expected to increase the average number of deaths in the United States by 494,000 in 2020 and 445,000 in 2021, according to the 2021 Cremation and Burial Report, released by the National Funeral Directors Association (NFDA).