Industry

As many funeral businesses learned during the pandemic, volume can be so great that it overwhelms staff, which can increase cremation and diminish the average sale.

Television is one of the most powerful branding tools, especially when it’s used in conjunction with an overall marketing strategy. But there’s a new element to TV advertising you might not understand or know about yet — and it’s more efficient and less costly.

The National Funeral Directors Association (NFDA), in partnership with the Funeral Service Association of Canada (FSAC), will host the second-ever Professional Women’s Conference – Canada.

The deathcare profession can learn some helpful lessons by looking at depictions of death in pop culture, understanding how collective expressions of grief can be helpful to the bereaved that we serve, and how the general public is exposed to our profession.

This past July, MKJ Marketing’s video production team traveled to Woodlawn Cemetery for a multi-day shoot, which is when MKJ President Marilyn Jones Gould spoke with Woodlawn President & CEO Mitch Rose about his keys to success as a leader.

Returning to “normal” will likely never happen, as the pandemic challenged us to look at our lives more objectively; some of what we considered “normal” is actually abnormal from a logical lifestyle perspective. Frankly, “normal” didn’t make a lot of sense.

FEMA has provided over $1.086 billion to more than 165,000 people to assist with COVID-19-related funeral costs for deaths occurring on or after Jan. 20, 2020.

While funeral services have been preparing for the long life expectancy of the huge baby boomer generation, we may not have been preparing for the possibility of more deaths from younger generations occurring shortly after or even during many projected boomer deaths.

Many of us are aware that our phones are tracking our every move, following what we search and the photos we’ve liked on social media, but are you aware that advertisers can target you based on your exact location?

A funeral service shouldn’t be a one-time performance. It’s important for families and guests to be able to watch a service recording in their own time — either because they couldn’t congregate at your funeral home to attend services in person, couldn’t watch live, or they want to watch the service again at a later time as part of their grieving journey.