Marketing

Based upon research studies conducted by MKJ Marketing over four decades, 80% of consumers consider all funeral homes to be the same. Why? How can 15,000 independent and corporate funeral facilities be so similar that 80% of consumers cannot differentiate one from the other?

Over the years, the Krause family has offered grief therapy dogs as a unique and special resource for families.

By Leader Editor Kara Apel Paul St. Pierre is in a league of his own. Not only...

One of the toughest decisions facing owners of heritage funeral homes is whether to respond to a lower-priced competitor — and how to do so.

By Leader Contributor Glenn Gould, CEO of MKJ Marketing Being recognized represents a challenge for bank robbers, which is...

While the world is full of “can’ts” right now, there are so many things loving pet parents and pet care professionals CAN be doing. Whether the timing is an end-of-life walk or the death is happening right now, pet parents still desire the experience of knowing they could still have a meaningful end in the loss of a precious and loved pet.

All of our industry’s leaders will be attending the National Funeral Directors Association International Convention & Expo in Chicago next week.

A vital aspect of building and maintaining a successful funeral business is cultivating strong connections with your local community. Being present and active in your community builds trust, brand recognition, and gives your business purpose and credibility.

Erin Williamson is a vice president at Altmeyer Funeral Homes & Crematory, which now operates more than 40 funeral and cremation businesses across the East Coast.

As cases of COVID-19 continue to rise across the world and our country, funeral professionals are rushing to find answers and solutions to ensure the safety of both their employees and the families they serve.