Monday, February 26, 2024

A New Leash on Life: How to Add a Therapy Dog to Your Firm

Over the years, the Krause family has offered grief therapy dogs as a unique and special resource for families.

How Does My Firm Compete with Lower-Priced Competitors?

One of the toughest decisions facing owners of heritage funeral homes is whether to respond to a lower-priced competitor — and how to do so.

Should You Advertise During COVID-19?

By Leader Contributor Glenn Gould, CEO of MKJ Marketing Being recognized represents a challenge for bank robbers, which is...
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A Man of Many Brands: Interview with Funeral Leader Paul St. Pierre

By Leader Editor Kara Apel Paul St. Pierre is in a league of his own. Not only...

Meet The Leader at NFDA

All of our industry’s leaders will be attending the National Funeral Directors Association International Convention & Expo in Chicago next week.

Pet Loss and COVID: How to Help Families During the Pandemic

While the world is full of “can’ts” right now, there are so many things loving pet parents and pet care professionals CAN be doing. Whether the timing is an end-of-life walk or the death is happening right now, pet parents still desire the experience of knowing they could still have a meaningful end in the loss of a precious and loved pet.

The Latest: What You Need to Know About COVID-19

As cases of COVID-19 continue to rise across the world and our country, funeral professionals are rushing to find answers and solutions to ensure the safety of both their employees and the families they serve.
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Engaging Today’s Preneed Consumer: Interview with Funeral Leader Erin Williamson

Erin Williamson is a vice president at Altmeyer Funeral Homes & Crematory, which now operates more than 40 funeral and cremation businesses across the East Coast.
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Explaining Your Value: Interview with Funeral Leader Keith Walker

Keith Walker, president and licensed funeral director at Walker Funeral Homes & Crematory, has proven himself as an industry leader through his decades of work within funeral service.

How You Can Build Trust as a Cremation Provider

Your most valuable business asset is your funeral home’s image. With surging cremation rates, more families are looking for providers and comparing you with your competitors.