Marketing

Rick Carrillo recently spoke with Marilyn Jones Gould, president of MKJ Marketing, to share his experiences as a first-generation funeral director and why serving his community has always been his dream.

While the world is full of “can’ts” right now, there are so many things loving pet parents and pet care professionals CAN be doing. Whether the timing is an end-of-life walk or the death is happening right now, pet parents still desire the experience of knowing they could still have a meaningful end in the loss of a precious and loved pet.

One of the toughest decisions facing owners of heritage funeral homes is whether to respond to a lower-priced competitor — and how to do so.

Thanks to the pandemic, there is a rising demand for virtual solutions in every industry, including our own. You may have risen to the challenge and provided a way through this year for your community.

Our panel of experts will be sharing the best ways to adjust your marketing and operations to stay profitable through our new series: The Leader Briefing.

By Leader Editor Kara Apel Paul St. Pierre is in a league of his own. Not only...

After a year of restricted travel, it’s about time we take a trip. MKJ Marketing will be conducting our two most popular seminars in February and March of 2021.

Every business has expectations based upon past experience which owners and managers use to develop budgets, plan manpower, and project cash flow — but we have entered a period when all of the norms have evaporated, making every day an adventure and a challenge.

Every operating deathcare business has its own unique combination of marketing challenges.

By Leader Contributor Sadie Burrows Instagram has come a long way in the past 11 years — from its...