Marketing

The digital revolution has changed the media but not the objective. Technology has created new opportunities as people and industries find their place in the digital economy. Just like earlier media served specific purposes, so does digital technology; digital media employs “high tech to maintain high touch.”

Based upon research studies conducted by MKJ Marketing over four decades, 80% of consumers consider all funeral homes to be the same. Why? How can 15,000 independent and corporate funeral facilities be so similar that 80% of consumers cannot differentiate one from the other?

Nashville, TN — After coping with restrictions and social distancing for over a year, there’s no better time to take a trip to the country music capital of the world.

Why do we hate wearing masks? Is it because we have to smell our own breath, we can’t catch our breath when we try to talk, and we can’t identify our masked acquaintances?

No matter what size your firm is, marketing matters — especially when it comes to reaching consumers in the digital world.

A vital aspect of building and maintaining a successful funeral business is cultivating strong connections with your local community. Being present and active in your community builds trust, brand recognition, and gives your business purpose and credibility.

Many of us are aware that our phones are tracking our every move, following what we search and the photos we’ve liked on social media, but are you aware that advertisers can target you based on your exact location?

Television is one of the most powerful branding tools, especially when it’s used in conjunction with an overall marketing strategy. But there’s a new element to TV advertising you might not understand or know about yet — and it’s more efficient and less costly.

Every year, funeral home, cremation, and cemetery professionals look forward to MKJ Marketing seminars, knowing they will address the most pressing issues the industry is facing while offering accommodations in locations that foster imagination, collaboration, and inspiration. 2022 will be no exception.

Plans look great on paper because they reflect what we know we should do. Execution can be difficult because “working the plan” demands discipline; sometimes the plan requires us to be leaders, and leading can be hard.