Friday, May 24, 2024

Not Your Average Funeral Director: Meet Clay Roberson

By Leader Editor Kara Apel Editor’s note: When you grow up in a family-owned business, it can seem like...

FEMA Is Now Accepting Applications for Funeral Assistance: Here’s What You Need to Know

Starting today, April 12, FEMA is now accepting applications for financial assistance related to funerals, cremations, and interments for those who died from COVID-19.

Excess Death and the Future of Deathcare

The results from extensive research on contemporary death rates pre-COVID, the impact of the pandemic, and what this means for the future of deathcare may surprise you.

Schoedinger Partners With Eterneva for Diamond Memorialization

An Austin startup company that turns ashes into diamonds has raised $1.2 million in its first round of funding.
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CEO of Park Lawn Corporation Stepping Down; Search for Replacement Ongoing

Andrew Clark, CEO and chairman of Canadian company Park Lawn Corporation, has notified the board of directors that he will be stepping down from his role.

‘Funeral Cribs’ Series Spotlights Firms With Modern Twist

The series, published on both Facebook and YouTube, highlights funeral homes across the country whose owners take interesting or innovative approaches to their businesses.

Modern Ideas for Aftercare

When my brother-in-law passed away two years ago, so many people wanted to help us, but we didn’t know where to start or what we needed. Our funeral director proved to be invaluable because he gave us ideas about what to ask for during the process.

Is OTT the Future of Television Advertising?

Television is one of the most powerful branding tools, especially when it’s used in conjunction with an overall marketing strategy. But there’s a new element to TV advertising you might not understand or know about yet — and it’s more efficient and less costly.

Branding Matters. Just ask Paul St. Pierre.

Throughout his years in the industry, Paul St. Pierre has become well versed in the art of managing multiple brands. Here's a look at the lessons he has learned along the way.

Should Funeral Advertising Ever Be Funny?

Advertisers often use shock value and humor as their chosen methods of captivating an audience. However, there are some areas of life where humor and shock value are not as readily accepted, including funeral services and funeral advertising.