Community Participation Will Make Your Firm More Sustainable
By Leader Contributor Glenn Gould, CEO of MKJ Marketing
As we look for a pathway out of the global...
Forging a Meaningful, Pre-Need Connection With Your Online Guests
“No one wants to plan their own funeral,” says James Montgomery, OneRoom’s national sales director, in a recent interview. His frank admission is based on nearly 15 years of industry experience, including a decade-plus tenure at Service Corporation International.
4 Critical Mistakes Your Firm May Be Making Online
Thanks to the pandemic, there is a rising demand for virtual solutions in every industry, including our own. You may have risen to the challenge and provided a way through this year for your community.
Coronavirus Spikes Virtual Attendance at Funerals
For over nine years, tech company OneRoom has been live streaming funeral and memorial services to friends and loved ones who are unable to attend in person.
Strange Happenings Afoot: Is Your Firm Prepared for the ‘New Normal’?
Every business has expectations based upon past experience which owners and managers use to develop budgets, plan manpower, and project cash flow — but we have entered a period when all of the norms have evaporated, making every day an adventure and a challenge.
Geofencing: More Targeted Marketing Than Ever Before
Many of us are aware that our phones are tracking our every move, following what we search and the photos we’ve liked on social media, but are you aware that advertisers can target you based on your exact location?
Deathcare Podcasts You Should Know About
There are many podcast series that cover topics within the deathcare industry and are hosted by experts and outsiders alike.
Should My Firm Be on Instagram?
By Leader Contributor Sadie Burrows
Instagram has come a long way in the past 11 years — from its...
Record Everything. The Service is Too Important to Miss.
A funeral service shouldn’t be a one-time performance. It’s important for families and guests to be able to watch a service recording in their own time — either because they couldn’t congregate at your funeral home to attend services in person, couldn’t watch live, or they want to watch the service again at a later time as part of their grieving journey.
Bridging the Gap Between Service and Technology: A Millennial’s Appeal
Choosing a funeral home is just one of many decisions to be made when you lose a loved one, but it may prove to be the most important. Industry insider Chris Yurko shares his experience following the recent death of his mother and appeals to funeral homes to utilize technology as a way to enhance the customer experience.